Why Cumulus? / by Ben Starkie

If you're looking for a reason to hire us, this is not the page for you. Go here

If you're looking for more information about where the name Cumulus comes from then look no further. Goodness knows why you care, but in case you do...

I can think of no more fitting metaphor for Communications than the cloud. Cumulus is defined as a "cloud forming rounded masses heaped on each other above a flat base at fairly low altitude... Origin: mid 17th century (denoting a heap or an accumulation), from the Latin, ‘heap’".

Strategic communications is like a cloud - formless, insubstantial, ever-present, constantly moving and changing shape according to current conditions, piling up to build something beautiful, sky-high ambitious. 

Clear skies? New opportunities? A product, service or person whose reputation needs building? Clouds on the horizon? Stormy outlook? An issue or crisis to handle? Cumulus has the answer whatever the weather.